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Foreword

The real key to success will be to translate our philosophy into actions that make us think and behave differently.

About this report

As we promised last year, we have changed the style and scope of this year's report in order to bring it in line with our new approach Brewing a Better Future.

Milestones 
2010

Heineken received the 2010 World Business and Development Award for its supply chain initiative in Sierra Leone alongside a number of other achievements.

Brewing a Better
Future

We have grouped 23 programmes of work into six inter-related initiatives that will enable us to realise our goals.