
The real key to success will be to translate our philosophy into actions that make us think and behave differently.
As we promised last year, we have changed the style and scope of this year's report in order to bring it in line with our new approach Brewing a Better Future.
Heineken received the 2010 World Business and Development Award for its supply chain initiative in Sierra Leone alongside a number of other achievements.
We have grouped 23 programmes of work into six inter-related initiatives that will enable us to realise our goals.