Agriculture continued
GMO
Heineken’s policy on the use of genetically modified organisms (GMO) prohibits the use of those GMOs. We take strict precautions to ensure that all raw materials, including maize, rice, sorghum and wheat, are GMO free. For product categories with an increased GMO risk, especially maize, strict and enhanced provisions specifying the number of quality samples that must be taken are in place. Our success in tracing the provenance of our raw materials helps us to live up to our GMO policy. Heineken will continue to monitor the public debate on GMO and agricultural trends and will consult with its stakeholders prior to eventual changes in its policy.
