Impact on developing markets
"It is not by coincidence that people come first in the motto ‘people, planet, profit’. Without people we would be unable to brew and sell the world’s best beers. It makes good business sense to continuously invest in our human capital."
Heineken brews beer in 65 countries. Although our stronghold is in Europe, we operate breweries in many emerging markets, each with their own unique challenges. This chapter contains information about the social and economic aspects of our operations in these markets. The information it contains comes from management and reporting systems that we maintain at Group level for operating companies in which we hold a 50 percent majority share or more and companies in which we have management control.
