Responsible beer consumption
Drinking beer can be, and in most cases is, a positive part of a balanced, healthy lifestyle. Millions of people around the world enjoy good quality beers. In many countries beer brewing, and the enjoyment and appreciation of beer, is a centuries-old tradition which forms an important part of the cultural heritage of many nations. However, when consumed at the wrong moment, for the wrong reasons or in too large a quantity, there is the potential for a negative impact on societies in general and on individuals. These impacts can range from health issues to personal injury; from noise and nuisance to violent conduct. It is our view that as a responsible brewer we have to be a part of the debate and a part of the solution to these sort of issues and we are increasing our actions and our resources in order to do that.