Supporting a greener Olympics
In a move to make the 2012 Olympics the ‘most sustainable Games ever’, the organising Committee LOCOG implemented a policy that all beverage packaging must be sold in recyclable PET cans and plastic bottles. Heineken®, the only branded beer served at any London 2012 Olympic and Paralympic venue, rose to the challenge with a specially designed, limited edition recyclable PET bottle.
The 330ml PET bottle followed the design aesthetics of the existing glass bottle and incorporated elements of embossing and bottle sculpting for visual appeal.
In total, around 1.6 million PET plastic bottles of Heineken®, chilled by fridges 38 per cent more energy-efficient, were served during the Olympics. The bottles collected during the Olympics were sent to recycling facilities for coloured recycled polyester fibres.