Heineken Sustainability Report 2008

Heineken is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name – Heineken – is available in almost every country on the globe and is the world’s most valuable international premium beer brand.

Our aim is to be a leading brewer in each of the markets in which we operate and to have the world’s most prominent brand portfolio. Our principal international brand is Heineken^®, but the Group brews and sells more than 200 international premium, regional, local and specialty beers and ciders, including Amstel^®, Birra Moretti^®, Cruzcampo^®, Foster’s^®, Maes^®, Murphy’s^®, Newcastle Brown Ale^®, Ochota^®, Primus^®, Sagres^®, Star^®, Strongbow^®, Tiger^® and Żywiec^®.

We have the widest presence of all international brewers, thanks to our global network of distributors and 125 breweries in more than 70 countries. In Europe we are the largest brewer and cider producer.

We achieve our global coverage through a combination of wholly-owned companies, licence agreements, affiliates and strategic partnerships and alliances. Some of our wholesalers also distribute wine, spirits and soft drinks. Our brands are well established in profitable, mature markets, whilst the popularity of our beers is growing in emerging beer markets.

Marketing excellence and innovation are key components of our growth strategy. In everything we do, it is the consumers and their changing needs that is at the heart of our efforts.

We also play an important role in society and in the communities in which we operate. Social responsibility and sustainability underpin everything we do. As part of this, we will continue to increase our initiatives to combat alcohol abuse and misuse and we will work hard to reach the highest environmental standards in the industry.