What we said – what we have done

This section outlines our performance against the targets and commitments outlined in our Sustainability Report 2006. For more detailed information please refer to the relevant sections in this report. We also provide a summary of the targets and commitments as provided in this report. General
  • Better structuring of our stakeholder dialogue and reporting on the conclusions.

What we said What we have achieved Our targets and commitments
Energy
  • Specific energy consumption 15 per cent lower by 2010 compared with 2002, while simultaneously reducing our CO2 emission

  • Greater employee involvement in the energy-saving programme.

  • By the end of 2007, we had achieved 9 per cent improvement on our energy efficiency compared with 2002. We are on track to meet the 15 per cent target by the end of 2010. The group of production units that made the commitment in 2002 has already met the target three years ahead of schedule. The emissions of CO2 per hectolitre of beer produced have gone down. However, due to volume growth and aquisitions our total CO2 emissions have increased

  • A pilot project was conducted in 2007, giving us insights for a programme to be conducted in 2008.

  • Specific energy consumption 15 per cent lower by 2010 compared with 2002, while simultaneously reducing our CO2 emission

  • Greater employee involvement in the energy-saving programme.

Water
  • Completion of our waste water treatment construction programme for Africa by 2012 at the latest.

  • We are halfway towards the completion of our programme. In 2007 one waste-water treatment plant was commissioned and four more projects were continued in Africa.

  • Continuation of our efforts to save water and to reduce the number of breweries using more than 7hl of water per hl of beer

  • Completion of our waste water treatment programme for our African breweries by 2012.

Safety
  • Increase in our efforts to reduce an accident frequency to a maximum of 2.0 cases per 100 Full-Time Equivalents (FTEs) in 2008

  • A decrease in accident severity to 40 lost days per 100 FTEs by the end of 2008.

  • Accident frequency has marginally improved in 2007 to 2.6 cases per 100 FTEs, not meeting our target. Half of the breweries, however, did meet the 2.0 cases per 100 FTE target

  • Accident severity increased to 68 lost days per 100 FTEs, not meeting the target for 2008.

  • Review of our long-term targets for accident frequency and severity in line with our TPM activities

  • Specific attention to road traffic safety in order to reduce the number of fatalities.

Agriculture
  • Review of the ‘Skylark’ Sustainable Barley Farming programme.

  • On the basis of the Skylark project, a booklet will be published in 2008 containing the learnings from the programme so far.

  • Strict compliance with our GMO policy

  • Engagement of all our malt suppliers to stimulate sustainable development in their supply of barley.

Supply chain responsibility
  • Achievement of 100 per cent response from suppliers that received the Supplier Code in 2006

  • Integration of supply chain responsibility in periodic quality audits and submit 20 per cent of central suppliers to quality audit

  • Integration of supply chain responsibility in supplier rating system

  • Expansion of Supplier Code to local contracts for raw materials, packaging and promotional materials and investment goods to Western Europe, Central & Eastern Europe and Africa & Middle East (to be completed in 2008)

  • Development of approach for Supply Chain Responsibility to goods other than those currently covered.

  • 97 per cent of our Group suppliers have signed the Supplier Code. No group supplier has indicated that they did not meet our requirements

  • The Supplier Code was integrated into our audit programme for raw materials and 40 audits (covering 15.8 per cent of our total Group supplier base) took place that included the requirements from the Supplier Code. The overall target of 20 per cent was therefore not met

  • The rating of suppliers has been cancelled; hence this target was not met. Suppliers are now either approved or not

  • A start was made in Austria, Greece and Poland and preparations have been made for further roll-out. The target of completion of the roll-out in 2008 will not be met and is now set for 2010

  • In the framework of local implementation, risk analyses are performed that include locally purchased goods and services.

  • Begin the introduction of the Supplier Code to the local suppliers in our current operations in Western Europe as well as in Hungary, Bulgaria, Croatia and Macedonia

  • Pilot the Supplier Code in the Africa & Middle East and Asia Pacific regions

  • Finalise the implementation of the Supplier Code by 2010.

Responsible beer consumption
  • Full compliance with our Cool@Work programme by all operating companies that were part of our consolidation in 2004 and adequate progress in operating companies that were acquired later than 2004

  • Further improvement, renewal and implementation of our electronic learning tool for responsible commercial communication

  • Relaunch of the Enjoy Heineken Responsibly website with a more engaging visual design aimed to attract more visitors to the valuable information on responsible beer consumption

  • Make our commitment to responsible consumption more concrete and visible than before

  • Continue our outreach to governments on the (joint) promotion of responsible beer consumption.

  • Five of our operating companies are yet to comply with the requirements of our Cool@Work programme, therefore our target was not met

  • Our e-learning tool has been renewed and sent out to relevant staff

  • The Enjoy Heineken Responsibly website was revamped and the number of visitors has increased substantially

  • More commercial communication was branded with our Enjoy Heineken Responsibly logo and concrete activities were carried out in a number of markets

  • Heineken signed up to the EU Forum on Alcohol and Health partnering with governments and NGOs on tackling alcohol abuse and misuse.

  • Roll-out of locally adapted Enjoy Heineken Responsibly websites for our priority markets as part of an international responsibility campaign

  • Offer continuous online training on the Rules for Responsible Commercial Communication

  • All operating companies with Heineken participation greater than 51 per cent to be fully compliant with the Cool@Work requirements.

Impact on developing markets
  • Initiate independent monitoring of the Selling Beer Safely programme aimed at beer promoters in Cambodia

  • Encourage HIV/AIDS testing for Beer Promoters in Cambodia and facilitate free treatment to those promoters who are in need of it

  • Roll-out of the Community Involvement Database aimed to improve the impact of operating company spend on community involvement initiatives

  • Execution and evaluation of Employee Rights pilot project and finalisation of the preparatory phase

  • Execution of at least one more Economic Impact Assessment (EIA) within Heineken

  • Participation in the UN Millennium Development Goals (MDG) project from NCDO and DSR to measure the contribution of private sector companies to the realisation of the MDGs.

  • A report was issued by CARE International outlining progress made and issues still to further address

  • HIV/AIDS testing and treatment is available in Cambodia and beer promoters have received information on how and where to access this

  • The Database was developed and tested in three markets and will be further rolled out in 2008

  • The project was postponed till 2008 due to new issues being added to the draft policy

  • The EIA study for Rwanda was completed and work on the EIA studies for Burundi and Greece was started

  • Heineken shared its knowledge and experiences of the EIA methodology with the organisations involved in setting up the MDG measurement tool.

  • 100% delivery of our Selling Beer Safely code in Cambodia

  • Reach full compliance with the implementation criteria of the Heineken Code of Business Conduct and the Heineken Whistle-Blowing Procedure

  • Perform at least two more (EIA) studies.

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