What we said – what we have done

This section provides an overview of some of our key commitments and our performance against them.

WHAT WE SAID

WHAT WE HAVE DONE

Stakeholder dialogue

  • More and better structured stakeholder dialogue and reporting on the conclusions
  • Identified key international stakeholders per focus area. Thirteen dialogue sessions held

Energy

  • Specific energy consumption 15 per cent lower by 2010 compared with 2002, while simultaneously reducing our CO2 emissions
  • Greater employee involvement in the energy-saving programme
  • Realised savings of 11 per cent; on track to reach the 15 per cent target by the end of 2010
  • We prepared a broad employee engagement programme on energy that was launched at Head Office in January 2009

Water

  • Continuation of our efforts to save water and to reduce the number of breweries using more than 7hl of water per hl of beer
  • Completion of our waste water treatment programme for our African breweries by 2012
  • In 2008, 80 per cent of breweries were compliant
  • One new waste water treatment plant was commissioned and four are under construction

Safety

  • Review of our long-term targets for accident frequency and severity in line with our Total Productive Management (TPM) programme activities
  • Specific attention to road traffic safety in order to reduce the number of fatalities
  • The long-term target has been set at less than 2.0 cases/100 FTEs
  • Developed a road safety programme; now being rolled out

Agriculture

  • Strict compliance with our Genetically Modified Organisms (GMO) policy
  • Engagement of all our malt suppliers to stimulate sustainable development in their supply of barley
  • During specific audits, all new materials were found to be in compliance with the EU standards for non-GMO
  • Developed a tool aimed at promoting sustainable barley farming (to be piloted with our key malt suppliers in 2009)

Supply chain responsibility

  • Begin the introduction of the Supplier Code to local suppliers in our current operations in Western Europe as well as in Hungary, Bulgaria, Croatia and FYR Macedonia
  • Pilot the Supplier Code in the Africa and Middle East and Asia Pacific regions
  • Finalise the implementation of the Supplier Code by 2010
  • Supplier Code introduced in all Western European markets (except Ireland and Switzerland). Supplier code introduced in all Central and Eastern European markets
  • Pilot under way in Indonesia; Agreement to pilot in Nigeria in 2009
  • We are ahead of schedule and working towards meeting our target

Responsible beer consumption

  • Roll-out of locally adapted Enjoy Heineken Responsibly websites for our priority markets as part of an international responsibility campaign
  • Offer continuous online training on the Rules for Responsible Commercial Communication
  • All operating companies with Heineken participation larger than 51 per cent to be fully compliant with the Cool@Work requirements
  • Website now live in 40 markets and 26 languages
  • 989 key employees trained on responsible corporate communication in 2008
  • With the exception of Martinique, all existing companies (acquired before 2008) are compliant

Our impact on developing markets

  • Reach full compliance with the implementation criteria of the Heineken Code of Business Conduct and the Heineken Whistle Blowing Procedure
  • Perform at least two more Economic Impact Assessment (EIA) studies
  • 100 per cent delivery of our Selling Beer Safely code in Cambodia
  • With one exception, all operations in scope in 2005, have the Code of Conduct and the whistle blowing procedure in place
  • EIAs finalised in Greece and Burundi though no new EIAs commissioned
  • Despite considerable progress, not fully delivered on the policy that is in place