What we will do in 2009
- Build ‘responsibility’ into the brand architecture of our top 10 brands
- Review and adapt our international media campaign (www.knowthesigns.com)
- Upgrade our online refreshment training for the Rules on Responsible Commercial Communication for all relevant marketing and sales staff in the autumn of 2009
- Promote and update the learning tool for the Rules on Responsible Commercial Communication to ensure that new employees learn and understand our policy
- Develop workshops and ensure compliance to our rules
- Maintain our current level of partnerships
- Further expand responsibility activities to local brands (through sponsorships and in commercial communication)
- Secure compliance with the newly defined refresher definition for Cool@Work
- Introduce Cool@Work in operations that were acquired in the course of 2008.