Our objectives
We aim to continuously decrease the amount of water we need to brew our beers and to limit any potential negative environmental effects of the discharge of waste water. To achieve our objectives, we have set the following targets:
- All breweries to use a maximum 7 hl of water for every hectolitre of beer brewed
- By the end of 2010, the average water consumption should be below 4.6 hl for every hectolitre of beer brewed
- By 2012 complete the installation of the 16 waste-water treatment plants in the region Africa & Middle East.